Subject: Walmart Alcoholic Fixture Brochure Alignment - Alignment Meeting Re-Cap Notes
From: Michele Bagley <[email-masked]>
To: Tesla Cadena <[email-masked]>, Sonya Huang <[email-masked]>, Ilya Martinalbo <[email-masked]>, "Cynthia Deleon (Bruegmann-USA)" <[email-masked]>, Manuela Emmrich <[email-masked]>, Noah Harkness <[email-masked]>
Cc: Shwetha Butterly <[email-masked]>, Jason Klotz <[email-masked]>
Date: Mon, 15 Jun 2026 20:02:02 +0000

Project: Walmart Realty – Alcohol Merchandising Solutions Brochure
Meeting Date: June 15, 2026

Executive Summary

Project kicked off to develop a visual-first merchandising brochure for Walmart Realty showcasing Bruegmann's alcohol merchandising solutions. The brochure will highlight in-aisle, display, and fixture solutions while emphasizing problem-solving benefits and Bruegmann's customization capabilities. First draft is targeted within 5 days, with final delivery to Walmart Realty by June 26.

Current Status

🟢 On Track

Completed Tasks

  *   Brochure structure and content strategy aligned.
  *   Product scope and merchandising categories defined.
  *   Timeline, ownership, and review process established.
  *   Decision made to create a digital-first, hyperlinked PDF brochure.

Shipping & Logistics (Samples & Bulk)

  *   No sample shipments required at this stage.
  *   Focus currently on collecting product imagery, renders, and content assets.

Key Updates

Design & Engineering

  *   Brochure will follow a merchandising-family structure:
     *   In-Aisle Solutions
     *   Secondary Displays
     *   Modular Fixtures & Backstock Solutions
  *   Visual-first format approved with one page per product.
  *   Real installation photography prioritized over renders.

Costing

  *   No costing requirements identified for brochure development.

Certification

  *   Not applicable.

Packaging & Logistics

  *   Digital PDF format selected.
  *   Hyperlinked table of contents and video links to be included.
  *   Printable format retained for customer use.

Sample Status

  *   Team collecting product photos, renders, and specification content.
  *   Poland Circle K installation photos requested.
  *   Multibar/Module Bar assets due from Nico within 2 days.

Walmart Commercialization

  *   Brochure intended as a leave-behind for Walmart Realty and merchants.
  *   Content will remain generic enough for reuse with other customers.
  *   Strong emphasis on Bruegmann co-development and customization capabilities.

Key Risks

  *   Merchant requirements remain broad and undefined.
  *   Limited design resources may impact final brochure polish.
  *   Tight 11-day development timeline.
  *   Some products have limited real-world installation photography.
  *   Risk of excessive technical detail reducing merchant engagement.

Leadership Focus

  *   Ensure product owners submit content and imagery within 2 days.
  *   Review first brochure draft within 5 days.
  *   Determine by end of week if schedule extension is required.
  *   Secure final product photography and installation examples.
  *   Maintain concise, visually driven messaging.

Outstanding Tasks

Task

Owner

Status / Due Date

Share one-page brochure mockup/layout

Tesla

Immediate

Submit Module Bar specs, benefits, renders, photos

Nico

Due in 2 days

Collect product photos and installation imagery

Enrique, Kayla, Katja/Katya

In Progress

Source reference brochures and competitive examples

Michele

In Progress

Assemble first brochure draft in PowerPoint

Ilya

Due within 5 days

Review content structure and benefit messaging

Manuela

In Progress

Internal review of first draft

Project Team

Within 8 days

Final design polish and PDF hyperlinking

Mateen

Prior to final release

Review Walmart messaging and merchant positioning

Noah

Ongoing

Deliver final brochure and email copy to Travis

Tesla

June 26, 2026

Michele Bagley  |   Project Manager
Bruegmann USA
C: +1 (713) 505-9209
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